Through user interviews with five participants, key insights were gathered regarding their experiences and preferences when booking massage therapy sessions online. Participants shared their experiences, challenges, and desires for improvement, highlighting important features and visual design elements.

These user personas are based on the synthesis of research and competitive analysis, including data from interviews and surveys. Personas help bring to life the needs of potential users, including their goals, challenges, and unique needs and circumstances.

An analysis of business and user goals as well as technical consideration reveals the common goals that are the highest priority for the design.

The feature roadmap defines and prioritizes the features that will be included in the design.

The project sitemap outlines the information architecture for how the site will be constructed.

User and task flows are critical to designing the best possible user experience and define the navigation and structure of the site.

I worked with the client to review sites and styles that she likes, and then created these mood boards using MidJourney AI.

I created low-fidelity designs using Procreate which allowed me to quickly iterate on several ideas before moving forward.

Bringing the design into Figma allowed me to refine layout decisions and create the overall visual structure of the site.

The logo was inspired by traditional henna mandalas as well as the natural organic form of the lotus flower.

Creating the visual accents and UI components first allowed me to add and combine elements as the design was developing and the site was being built.

I continued to refine my design decisions with the development of these high-fidelity screens while also planning for interactive functionality.

Because I built the site using Squarespace, I was able to prototype flows, link, button, and pages during design as well as development.

Usability testing was conducted with 5 participants utilizing a variety of methods including: in-person observation, interviews, zoom sessions, phone calls, loom videos, and email correspondence.

In addition to offering general feedback and observations, the findings offer insights into the primary task flows being tested: schedule a massage and contact the therapist.

The final designs incorporated feedback from user testing with changes to layout creating more space, to navigation in simplifying the flow, and in greater consistency with the overall design across all screens.

In creating the Leslie K Rogers Massage Website, I discovered key insights that revealed exciting directions for both the design and business development. Conversations and surveys highlighted the importance of user-friendly design and secure online transactions, enhancing trust, and simplifying booking.

Recognizing the shift from spa to solo practice, I saw an opportunity to weave personal stories for authenticity. Exploring color psychology emphasized how colors enhance branding impact.

Blending design, function, and branding, I'm set to shape an all-encompassing online experience, extending beyond physical visits into a complete wellness journey represented by Leslie K Rogers Massage.